Huntersville Family Fitness & Aquatics has a problem — a good problem. Today is the fourth in a series of kids’ triathalons that has become the largest in the country and the Charlotte Observer just did a front page story in the Sunday Neighbors section on it. But the series is sold out, and has been for awhile. Even the http://www.hffa.com website says that there will be no same-day registrations for this event.
But for local businesses, hoteliers and others, this should be a wake-up call. Families are bringing their children to Huntersville to participate in this event — from all over the region. There have been registrants as far as Virginia who have traveled here.
How can you take advantage of this? By understanding that the event takes place in the late afternoon. When people arrive from out-of-town, they may need a place to stay, a restaurant in which to load up on carbs, a store or two or three to shop for forgotten accessories or simply to bide their time. I’ve had families write to tell me that they schedule this as a family “staycation” and don’t just come for the race, but make it a point to do other things while they are here. They’ve been to Discovery Place Kids, Latta, Rural Hill or Birkdale and they want to know what Huntersville has to offer. A quick math scenario: If there are 220 kids signed up, they generally come with parents and siblings and sometimes extended family members who will proudly watch. Doesn’t that add up to great potential?
Sometimes, families split up: One parent will be the triathalon parent and the other parent will take the other kids elsewhere during the competition, so every child feels special.
So HFFA’s problem is a good problem for them. It means they can plan for next year’s events and make them bigger, better or even add events. And for other local entities, this is something you, too, can plan for: Come watch today’s event at 5 p.m. and reach out to HFFA event directors to become part of next year’s successes.