It’s the holiday weekend, so most everyone will be either busy relaxing or working really hard to capture a greater customer base. What have you done this weekend to tap into the activities happening around the area?
Huntersville Family Fitness and Aquatics had the Firecracker 5K this morning — this was the largest Firecracker 5K ever with over 500 entrants. As I read through the winners, I couldn’t help but notice the age categories. There were participants from age 7 to 74. And they were male and female, athletes and non-athletes, parents and singles, local and international (Germany, Vienna, Gastonia :))….surely one of these categories could benefit from YOUR service or business. And do the math, if each entrant brought a couple of people to support them, we’ve got an audience of a couple of thousand!
Outside by the finish line, tents of sponsors were set up and spectators wandered from tent to tent as they waited for their family members to finish the race. As participants cooled down, they too wandered from tent to tent to see what the sponsors had to offer. Mr. Keffer had several of his newer cars sitting by the road — I hear he sold one this morning! If there is someone who’ll buy a car, there could also be a customer for your business.
If you are now remembering that this is the Fourth of July weekend and realizing that you have no specials, no deals, no coupons — you can still salvage the opportunities. Get out, pass out flags, coupons, go to events for the Fourth and pass out your business cards. Or simply wish people a Happy Fourth of July — they’ll remember your simple kindness and when they need your service, you have a greater chance of being top of mind.
Birkdale’s Fourth of July celebration happens much of Monday. For details, check out the Birkdale Village website. If your business is closed, come see how community/partnership marketing can work. Walk among the crowds, visit the vendors, come find me — I’ll be walking around encouraging people to come to our next Huntersville Connection meeting.
If you have an idea for a great community marketing effort, please share it!
And, have a happy and safe Fourth of July!