For the past three years, the area destinations have promoted a “Fall Into Huntersville” campaign, with advertisements in the local media, a go-to website and cross promotions at the various entities. Fall Into Huntersville is not only an opportunity to boast about all the incredible events going on in the Huntersville area, but to find ways for organizations to partner with each other. The incredible opportunities and results that resulted from cross promotion and partnerships is what truly prompted the destinations to encourage the formation of Huntersville Connection.
As you mark on your calendars the next meeting (June 21), please also note the events and promotions that your entity has occurring from September through November and think about the possibilities for expanding your reach. With whom could you partner? Who could help you expand your audience? What could you offer another business in exchange for sharing an audience? The area destinations will have visitors from out of state and will have local residents — how can you promote your business to take advantage of those visitors? Hoteliers will also have the ultimate captive audience. Can you provide the hotels with something for their visitors that could increase your business foot traffic?
Stephanie Anderson, the Horticulture and FFA advisor at North Mecklenburg High School gave me the first food-for-thought for this fall. Stephanie’s email says: “North Meck H.S. will have their fall plant sale on Oct 15. This will be in conjunction with a blood drive through HOSA and maybe a community yard sale through the student counsel. I should be able to make the July meeting but I wanted to give you a heads up about these things. Also If there is something we can be apart of let me know!”
Is there an opportunity here for you? Do you have an opportunity you’d like to offer?
Let’s talk on June 21.