Building Connections

Long ago, when my husband and I lived far away from our families, we were very cognizant of the cost of long distance phone calls, so even the message on our answering machine was short and sweet. Not much different from the cost of doing business today, and the attention span of the average customer — to work effectively, short and sweet should be the theme.

That’s why I will do the same with this blog.  After all, as small business owners or local entities, you don’t have time to read long dissertations on how to do business. I will merely offer you suggestions that will help set you apart in your business, but allow you to connect with the community and take advantage of what is going on around you.

Bear with me as this blog takes form and feel free to weigh in on what’s important to you, what you want to know and how to better connect.  After all, we have to be in this effort together to be a better “whole”.

This weekend is Memorial Weekend and there will be a number of ceremonies and celebrations.  Remember, though, that while this weekend has become a long vacation and sale weekend, it is primarily a time of remembrance and acknowledgment of the service of our military.  To show your link with others in our community, this is not the weekend to have a Fourth of July celebratory atmosphere, but to be subtle and be respectful. Display the flag, offer discounts to the military, hang a sign that shows appreciation for the military.

Direct customers/visitors to Latta Plantation, where there are often military reenactments and on May 28th and 29th there will be a Living History Extravaganza.  For hoteliers, also let your visitors know that Birkdale will have a Memorial Day ceremony on the 30th at 7 p.m.

That’s it:  Short and sweet.  Let me know if you have additional ideas…jswainsworld@gmail.com

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